Seeking a Social Media & Content Marketing Specialist to lead content creation while supporting social media, creator partnerships, affiliate programs, and digital marketing initiatives.
This is a highly hands-on role for someone who can concept, shoot, edit, and publish engaging content while helping grow the brand's social presence and online audience.

Key Responsibilities

• Create original photo and video content for social media, paid advertising, website, email, product launches, and marketing campaigns.
• Concept, shoot, photograph, edit, and publish short-form and long-form content.
• Operate cameras and lighting equipment with a strong understanding of framing, exposure, focus, composition, and basic audio.
• Produce product photography, lifestyle content, outdoor content, product demonstrations, and behind-the-scenes content.
• Edit engaging social-first video using Premiere Pro, CapCut, Final Cut Pro, DaVinci Resolve, or similar tools.
• Repurpose content across Instagram, TikTok, Facebook, YouTube, paid ads, email, website, and product pages.
• Manage and grow social media channels, including content calendars, scheduling, publishing, engagement, and community interaction.
• Stay current on social media trends, platform updates, formats, and content strategies.
• Track content performance and use analytics to improve reach, engagement, follower growth, and revenue.
• Manage relationships with creators, influencers, ambassadors, affiliates, and other brand partners.
• Coordinate creator campaigns, product seeding, affiliate initiatives, and partnership deliverables.
• Support TikTok Shop, Shopify, social commerce, and other digital marketing initiatives.
• Organize and maintain libraries of photography, video, UGC, and other creative assets.
• Support website, product page, landing page, email, and other marketing content as needed.
• Represent the brand on camera when appropriate.

Qualifications

• 2–5+ years of experience in content creation, social media, content marketing, influencer marketing, or a related field.
• Strong portfolio demonstrating photography, video production, and social media content.
• Ability to independently take content from concept through final production.
• Strong camera, photography, lighting, and video-editing skills.
• Experience creating engaging short-form video for social media.
• Experience managing Instagram, TikTok, Facebook, YouTube, or similar platforms.
• Strong understanding of social media trends, engagement strategies, and content performance.
• Comfortable creating content outdoors and around boats, beaches, docks, and other coastal environments.
• Interest in the coastal lifestyle, boating, outdoor recreation, or related lifestyle categories is preferred.
• Experience working with creators, influencers, affiliates, ambassadors, or brand partnerships.
• Strong organizational, communication, and relationship-building skills.
• Familiarity with Shopify, TikTok Shop, affiliate platforms, and social commerce is a plus.
• Comfortable appearing on camera when needed.

Ideal Candidate
The ideal candidate is a creative, hands-on content producer who understands social media and knows how to turn an idea into compelling visual content. Someone who genuinely enjoys the coastal lifestyle, boating, and the outdoors will be especially well suited for this opportunity