Travel: Required for industry events and trade shows

The Marketing Manager will own day-to-day marketing execution across content, email, website updates, events, and digital marketing initiatives. This is a broad role for a strong marketing generalist who enjoys building structure, keeping projects moving, and producing high-quality work across multiple channels.

As the company’s first internal marketing hire, this individual will play a key role in creating a more consistent, professional, and effective market presence. The role will work closely with leadership to execute marketing initiatives, support brand visibility, and build a strong foundation for future growth.

This position includes oversight of social media direction and content planning, with internal support already in place for routine execution.

What You’ll Do

• Lead day-to-day marketing execution across content, email, website updates, campaigns, and events

• Help plan and maintain the company’s marketing calendar and support key initiatives throughout the year

• Write and edit marketing content for email campaigns, website pages, event promotions, and other company materials

• Maintain clear, consistent brand messaging across marketing channels

• Create and update core marketing assets such as one-pagers, product overviews, case studies, customer stories, and promotional materials

• Oversee social media direction, content planning, and performance tracking while coordinating with internal support on routine execution

• Build and manage email campaigns that support brand awareness, prospect engagement, and customer communication

• Maintain and update website content to keep messaging accurate, current, and aligned with company priorities

• Support the creation of landing pages, campaign pages, and calls to action

• Plan, coordinate, and execute approximately 20 industry events, trade shows, and expos annually

• Manage event logistics including registration, materials, shipping, booth planning, and on-site coordination

• Travel to events as needed to support company representation and execution

• Track and report on performance across social media, email, website activity, and events

• Help create simple, repeatable marketing processes and keep marketing materials and assets organized

What We’re Looking For

• 3–6 years of marketing experience, preferably in B2B, SaaS, construction, or a related industry

• Experience managing multiple areas of marketing, including content, digital marketing, campaigns, and events

• Strong writing, editing, and communication skills

• Strong organizational skills and the ability to manage multiple priorities at once

• A proactive, hands-on approach and comfort working independently in a growing business

• Professional presence and comfort representing the company at industry events

• Willingness to travel for trade shows and industry activities

Preferred Experience

• Experience in construction, construction technology, workforce technology, or B2B SaaS

• Familiarity with social media scheduling tools, email marketing platforms, website CMS tools, and basic marketing analytics

• Experience working in a small or growing company and helping build marketing structure and process