Content & Growth Lead (Marketplaces + DTC) 
Build a repeatable content engine that lifts conversion and speeds experimentation across our omnichannel strategy including Amazon and DTC. Own hypotheses  tests measurement.
What you’ll own

• Content strategy & execution for PDPs, storefronts, landing pages, campaigns, and ads.
• A/B testing program across marketplaces + DTC.
• Content parity & source-of-truth assets (claims, images, FAQs, benefits).
• SEO/AEO hygiene, keyword-to-creative mapping, and onsite search improvements.
• Weekly performance dashboards (CVR, AOV, RPV, ATC rate, scroll depth, bounce, test velocity, cycle time).

Day-to-day responsibilities

• Write/optimize PDPs and LPs; brief design on fast variants; QA and ship.
• Maintain SOPs, briefs, naming/taxonomy; reduce rework and cycle time.
• Partner with performance media on ad page message match and test matrices.
• Build a lightweight “what works” playbook and mentor a junior creator.